NCAA Brackets

This simple piece of online interactive bracket allows you to view the matchups and results of each game; you can also predict the results by clicking through the matchup tree and print them out for future reference. While mimicing its paper counterpart and still rough around the edges, a little to my surprise, it got decent traffic from the readers. In the next year (2008), Sun-Sentinel, am New York, Newsday and Comcast SportsNet, framed our piece under their individual sites. The results of the games are constantly updated during the season by a team of producers from chicagosports.com and all the markets hosting the brackets are be pulling the same data. The way we were collaborating was arguably an efficient and effective business model for a media conglomerate such as the Tribune, which was proved by the fact that the brackets were continued to be used by latimes.com each year until 2012.